It is undeniable that media publishing industry in the 21st centuries has evolved from the traditional media to the new media. Therefore, youths these days are lucky to have internet where they can search everything on the web browser. The type of new media these days are such as weblog, mobile blogging, vlogs, micro-blogs, mobisodes and etc. According to Naughton (2006) the combination of digital meeting, personal computing and global networking seems to have catches up the pace of development and is rising in radical shifts in the environment. So, audiences have more variety to choose from these new medium accordingly to their interest.
Facebook, Twitter, Youtube, and Blogs are some of the new media publishing which changes the roles of journalism to writing online. The new form of media publishing that I have chosen is Facebook, it is a social networking site that has been growing rapidly since these few years. Every youth in today’s societies get addicted to it and its applications. As a result, everyone nowadays has a Facebook account.
Facebook has more than 500 million users, and people spend over 700 billion minutes per month on Facebook based on facebook.com (n.d). In fact with Facebook you can get the latest and up-to-date information on time where users post their status on their profile and it will appear on your homepage newsfeed from the latest to the oldest ones. As Facebook has become a hub for most people’s social activity; most of them are using Facebook to scan for new notifications and interesting stories at the top of the news feed, and they can get instant access to the relevant content as stated by Josh Constine (2011). Teenage nowadays mostly get their information from the social network and it has become their primary source of news. Apart from that, even the government, and those prominent people such as the President Obama have a fan page on Facebook. This is for the viewer to keep track on his latest events, photos, videos, and for them to voice out their opinions and thought. Besides that, he also uses this page (shown below) to communicate with his viewers and fans (people who join the page).
Examples:
The President Obama’s Fan Page on Facebook.
Few posts that he posted on Japan’s Earthquake & Tsunami followed by a blog link.
A blog that the President linked to his post on Japan’s Earthquake & Tsunami.
Above are some updates that I have found on the President Obama’s Facebook fan page showing that he has a few posts on the Japan’s Earthquake followed by a blog link. This proved that he is concerned on the issue and showing his support to the Japan’s citizens.
According to Naughton (2006) mentioned that the new ecosystem will be broader and immeasurably more complex and there will be density of interactions between the content producers, and the pace of development made possible by constant networking.
According to Kress & van Leeuwen (1998), messages were delivered not only by words but with speech-sound, rhythm, intonation, facial expression, gesture and posture. Therefore, Facebook has all the functions, it enables viewers to watch videos and view pictures.
But there are different types of audiences hence, it is better to cater them with both traditional media and new media so they have more choices.
References:
- Craig Fugate 2011, Japan Earthquake & Tsunami Update 1, online, viewed 3rd May 2011, <http://blog.fema.gov/2011/03/japan-earthquake-tsunami-update-1.html>
- facebook.com n.d, Statistics, online, viewed 3rd May 2011, <http://www.facebook.com/press/info.php?statistics>
- facebook.com n.d, Barack Obama, online, viewed 3rd May 2011, <http://www.facebook.com/arnoldmok#!/barackobama>
- John Naughton 2006, Blogging and the emerging media ecosystem, online, viewed 3rd May 2011, <http://reutersinstitute.politics.ox.ac.uk/fileadmin/documents/discussion/blogging.pdf>
- Josh Constine 2011, Facebook Testing “Happening Now” Column That Could Reduce Home Page Bounces, online, viewed 8th June 2011, <http://www.insidefacebook.com/>
- Kress, G. & van Leeuwen, T. 1998, ‘Approaches to media discourse,’ Front Pages: (the critical) Analysis of Newspaper Layout, Blackwell, Oxford.